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Posts Tagged ‘Marketing’

Fundraising Ideas For Charities

Monday, August 3rd, 2009

One of the most popular ways charities can inspire the general public to raise money for them is to get people to enter running, sporting or challenge events and then motivate the individuals to raise money through being sponsored by friends, family and colleagues. Not only does this form of fundraiser typically provide good publicity and funding for the charity in question, it can also be seen as a goal by the individuals doing it, therefore driving them on to challenges that they did not previously believe they could complete. Some individuals become regular charity fundraisers once they have been bitten by the charity bug. From a charity perspective the main thing that they need to do is to get organisers of races and events to provide charity places. Typically charities ask their entrants to agree to raise a certain amount of money for them. This minimum tends to increase depending on the length of the race/event in question, for example a charity may expect a person to raise £350 for entry to a marathon race.

Perhaps the best way to generate a large amount of income for a charity is to engage with businesses and gain corporate sponsorship. Not only will companies donate money to your charity in return for some good press, they will also potentially rally the workforce to generate income for their chosen charity. Working closely with a company can help with fundraising and publicity.

The use of street fundraisers who stop people in the street to ask for money is a controversial method of raising funds for a charity. Whilst this method can be very effective in generating funds it does not come without a negative side- that irritated that they are being stopped by someone trying to raise money for the charity in question. In many cases the main complain against street fundraisers is the frequency of fundraisers in certain locations. That aside, the fact remains that street fundraising is a lucrative way for charities to generate income.

Perhaps one of the most fun ways for a charity to raise money is by holding a rubber duck race. Charities buy rubber ducks in bulk and then arrange with the local council or owner of the water where you want to hold your race. Each duck has a number written on them and people then sponsor a duck and the overall winner of the race gets a price. Duck races can start with as little as 50 ducks and increase in size to the biggest races which feature over 100,000 ducks.

A charity auction or charity fundraising dinner is a great way of getting business, local communities, even celebrities involved with charities by both through the donation of items to auction and through the attendance at the auction where they bid on the item. Sometimes charities have even auctioned off items via the online auction websites to let the general public bid on items- this tends to work especially well when it comes to items that have been donated by celebrities.

Knowing More About The Marketing Impact Of Business Cards

Tuesday, May 26th, 2009

The purpose of business card is to give information about the person.The business card represents person’s basic information along with the person’s name, designation, contact information and other important information. Business cards can often be a little tricky to understand when it comes to the exact way they help your marketing. This confusion is drawn from the fact that they can often have a much different impact depending on the type of business that you run. However, when you’re talking about other types of marketing, such as postcards, flyers, or brochures, things are a little easier to understand. As an example, if postcards don’t work very well for your industry, you just don’t use them.

This isn’t true for business card printing. No matter what industry you’re in you will be using business cards. The question instead becomes how you use them. For most product based industries business card printing is going to be a little less of a marketing device. Yes, you’ll want to hand people a method of contacting you, but a business card will be more about your business and less about you as a person. People are interested in your products most of all. You’ll likely want to have a reference to your various products on your business card in order to promote that aspect of your business.

With a service industry things begin to change. People are going to be looking specifically at you when it comes to whether or not they want to use your services. Odds are also good that you personally are going to be promoting yourself a lot more. This draws a much stronger connection between you and your business cards, and makes them a more important part of your marketing.

The need for good custom business cards starts to surface as an important way of drawing a distinction between you and your competition. A person needs to walk away from a meeting with you thinking that you’re trustworthy and hard working and will be a good person to hire. You want your business card to emphasize this message as well for when it comes time to give you a call. How you vary up your cards and how you make them unique will obviously vary depending on who you are and what industry you’re in. It’s up to you to figure out a great way to make your card as interesting as you can while still keeping it heavily connected to you and your business.

For those in the service industry the business card is one of your greatest tools for marketing. Everywhere you go you need to have some with you. Understanding the challenge you have ahead of you of making a memorable card will be the first step towards meeting your goal. Having a business card is integral to running a successful business and networking with other people. Business cards are an extension of you and your business. You can’t just discard business card printing as a form of marketing no matter what type of business you’re running. This will be a strong part of you marketing. The only thing to consider is just how strong a part, and how to best use it.